culture@sfbg.com

MARINE LAYER HI-LO CROPPED SWEATER, $88

American Apparel's appeal fades when we discovered this line of comfy basics made right here in the city. Marine Layer (2209 Chestnut, SF; 498 Hayes, SF. www.marinelayer.com) specializes in men's and women's tees, but we love its warm-yet-trendy cropped sweater, whose hemline dips low in the back.

OTTER WAX BAR, $13

Ditch the wet look and feel: wax your sneakers, jeans, and canvas or denim clothing. Seal in that fresh feeling — also available in heat-activated dressing form — at Voyager (365 Valencia, SF. www.thevoyagershop.com). Just rub it on and you'll be fly and dry.

VAUTE COUTURE EMILY COAT, $356.25

We swoon for this online brand's (www.vautecouture.com) animal product-free — no itchy woolens or dead cow here! — fashion. Thanks to the Emily's tie-front belt, winter-time no longer means you have to look like a shapeless sack of spuds.

PAUL MADONNA CANVAS SHOULDER BAG, $23

Local cartoonist Madonna's "All Over Coffee" comic and books are essential — his illustration of the Golden Gate Bridge one Crissy Field on this kicky bag is a sparkling example of his art, available at one of our favorite bookstores ever, Green Arcade (1680 Market, SF. www.thegreenarcade.com)

JENNIFER BAIR JACKET, $124

These one-of-a-kind faux suede coats with vintage-inspired print lining make great cover-ups on milder winter days. Residents Apparel Gallery's (541 Octavia, SF. www.ragsf.com) selection of made-in-the-city pieces is a great one-stop shop for Bay Area gear.

SAN FRANPSYCHO BEANIE, $20

We found you an everyday hat straight from the surfer-bros of San Franpsycho, whose shop (505 Divisadero, SF. www.sanfranpsycho.com) sells the makings of insta-cred among sporty, hip types in town.

BENEDUCI HANK BOOTS, INQUIRE FOR PRICE

These brass tack soles will power you down winter-wet sidewalks but honestly, you could rock Beneduci's (www.beneduci.com) Italian leather kicks year-round in style. Local cred: the brand makes everything right here in SF. The boots will be available at Firehouse 8 (1648 Pacific, SF) on Sat/15 and Sun/16 and on Dec. 21-22.

KURABO BLACK 13 OUNCE MENS DENIM PANTS, $128

The perfect pair of pants, proudly produced in SF by Taylor Stitch (383 Valencia, SF. www.taylorstitch.com) for stylish gents? Possibly. Dig the local provenance — Taylor Stitch is bursting with hometown-made style. And the deep black will hide unsightly rain splashes.

RAINSHIELD O2 UNISEX CYCLING JACKET, $25

Ultralightweight, breathable, packable, and insanely cute, these zip-ups, available at Market Street Cyclery (1592 Market, SF. www.marketstreetcyclescom) will keep the drops off your pop-a-wheelie while helping up your mist-shrouded visibility factor.

CAT WALKING STICK UMBRELLA, $30

Yes, yes, we get the raining cats and dogs joke, but this is the purrfect shield against the storm: a sky-blue kitty cavorting on a midnight blue canvas, protecting you on this seriously sturdy yet lightweight piece from the San Francisco Umbrella Company (www.sfumbrella .com). Cats!